Daily Operation is an artist management and boutique booking agency that serves highly acclaimed international artists in Europe and other markets in the world that aims exclusive projects and concepts to provide high quality branding and business affairs for our clients.

The City of Hip Hop: New York City, The Bronx, and a Peace Meeting

Over five decades, after it began in the Bronx, Hip Hip has become the world’s most popular musical genre and culture, incorporating local sounds, styles, and traditions everywhere it touches. Rob Swift: I began writing “The City of Hip Hop” back in March of 2023. As you know, we celebrated “50 years” of Hip-Hop culture in […]

Over five decades, after it began in the Bronx, Hip Hip has become the world’s most popular musical genre and culture, incorporating local sounds, styles, and traditions everywhere it touches.

Rob Swift: I began writing “The City of Hip Hop” back in March of 2023. As you know, we celebrated “50 years” of Hip-Hop culture in 2023. Still, it felt like too much of the content surrounding the anniversary was divisive, “Black people own Hip-Hop, and all other races are guests,” or the dialogue about what inspired the culture to grow in the first place was incomplete from a historical perspective. Thus, the inspiration to begin writing it was my attempt to provide a take that examines the origins of Hip-Hop through a political, economic, and geographical lens, as these subjects were not being talked about. The book is being produced and published through Routledge (based in the United Kingdom). It will also contain exclusive photography from some of Hip-Hop’s most respected photographers like Joe Conzo, “the man who took Hip-Hop’s baby pictures,” Martha Cooper, who was one of the first to document the Graffiti and Breaking scenes of NYC during the late 1970s and early 1980s, street photographer Jamel Shabazz, who captured the style and essence of Hip Hop as it exploded onto the streets of New York, Stephen Shane and Stephen Salmieri (cover). Forword by Chuck D from the legendary group Public Enemy and New York Times Bestselling, PEN Award-winning author Dan Charnas.

The City of Hip-Hop positions a unique conceptualization of the history of Hip Hop, namely that it was political, economic, and social forces that produced the environment for hip-hop to grow specifically in the geographies of New York City and its boroughs. This book argues it was the political forces of the 1970s, combined with economic forces of free market capitalism and privatization of public services, neoliberalism, and the deindustrialization of major cities, that led to the cultural creation of the “Boogie Down” Bronx. The City of Hip-Hop shows how hip-hop is a socio-political reaction that creates an alternate reality with a geographic specificity, and it is this interplay with those forces nurtured it to become a cultural force. Once those of us, as fans of the culture, zoom out to see the bigger picture, a need for criticism and retelling of the culture and art of hip-hop emerges.

This book is essential for students, scholars, and general readers interested in urban planning, urban design, urban geography, place-making, American Studies, Cultural Studies, Black Studies, and Latin American Studies.

Rob Swift

Professor Rasul Mowatt

Joe Conzo

Jamel Shabazz

Martha Cooper

The City of Hip Hop: New York City, The Bronx, and a Peace Meeting



X Ecutioners

Undoubtedly one of the most influential figures in modern music. This show has it all: an unforgettable evening with a mind – blowing show! Undeniably the undisputed and biggest Hip Hop Dj group of all time with three of the most influential scratch/turntablists in history of Djing. The Rolling Stone magazine nominated the X-Ecutioners as one […]

Undoubtedly one of the most influential figures in modern music. This show has it all: an unforgettable evening with a mind – blowing show! Undeniably the undisputed and biggest Hip Hop Dj group of all time with three of the most influential scratch/turntablists in history of Djing.

The Rolling Stone magazine nominated the X-Ecutioners as one of the top 50 Players in Hip-Hop alongside the likes of Jay-Z and Lauryn Hill.

The supremely iconic DMC and ITF world Dj champions ROB SWIFT, TOTAL ECLIPSE and PRECISION (2 x DMC world champion and 2023 DMC World Scratch Beat Juggling Champion) come together and across six turntables will leave you speechless with their unbelievable Dj skills.

Take a journey through Hip Hop (new and old), Trap, Soul, Funk and break beats as the worldwide music heavyweights deliver their highly energetic live set. Their live set takes on both their impeccable DJ mixing styles as well as a live show case which includes cutting, mixing, scratching and beat juggling.

The X-ECUTIONERS have been banging on the door since they first emerged in the nineties and took the mainstream charts by storm in early 2000. With a host of accolades and achievements to their name, they signed to Loud Records, home to the Wu-Tang Clan and Mobb Deep and released 3 critical and commercial successful albums on Loud Records and Columbia Records (the first Dj crew ever signed to a major label!!!) including the 2002’s bombastic “Built From Scratch” album which turned them into turntable rock stars.

With Linkin Park they scored “Its going down” a memorable live Rock – Rap performances and one of the biggest chart hits in 2003 which blasted the X Ecutioners into the stratosphere, bringing Hip Hop to the masses and gathering a mass of fans and critical acclaim around the world.

The group also released the truly amazing collaboration album with Faith No More singer Mike Patton “General Patton vs The X Ecutioners” and worked on their albums with multi-platinum artists such as Cypress Hill, The Roots, Wu Tang Clan, Big Pun, Everlast, Xzibit, Fat Joe, MOP and appeared on Link Park’s Reanimation album (the third biggest selling remix album of all time) and many more.

They performed and toured with huge global superstars around the world such as Eminem, Linkin Park, Aerosmith, Red Hot Chili Peppers, Mike Patton (Faith No More), The Who, Herbie Hancock, Bob James and many more. But Rob Swift is also a professor and teacher at the Scratch Academy in New York, Total Eclipse now based in Australia – is Djing at the biggest events across Australia, New Zealand and Asia and Dj Precision, the new DMC US branch manager is teaching at various universities and for the likes of Dubspot and others.

“The X-Ecutioners reached levels of stardom and exposure that no other DJ crew has ever reached, “Rob Swift says, “We recorded major label albums with Loud and Columbia, shot a video with Linkin Park and performed at the MTV Icon Awards.  No matter what though, I always am who I am, my morals and values about the art form haven’t changed.”

The X Ecutioners have long stood out from the pack due to their exceptional musical sense and versatility.

Their infamously powerful live performance consists of two hours of jaw dropping party rocking Dj sets and compulsive rhythms, group performances and individual turntable solos, – dropping a carnival of Hip Hop (new and old), Trap, Soul, Funk and break beats aswell as a tribute to their fellow X man Roc Raida and Linkin Park singer Chester Bennington.

They are back…and on a mission! Come witness the world-famous X-Ecutioners Style on six turntables!



MadTwinz

Mad Twinz

We proudly present one of the biggest internationally known beatbox groups and Tik Tok stars MAD TWINZ. Acclaimed by critics and loved by masses of sweaty, happy crowds, reigning Beatbox champions, MAD TWINZ have proven their ability to satisfy worldwide crowds and drop those face-pulling bass lines time and time again. Their versatility and innovation […]

We proudly present one of the biggest internationally known beatbox groups and Tik Tok stars MAD TWINZ. Acclaimed by critics and loved by masses of sweaty, happy crowds, reigning Beatbox champions, MAD TWINZ have proven their ability to satisfy worldwide crowds and drop those face-pulling bass lines time and time again.

Their versatility and innovation have earned them recognition as one of the best beatboxers across the globe.

MAD TWINZ, brothers Pash and Jayton, are distinguished music producers known for their innovative compositions. They blend elements from various genres, distinguishing them in the modern music landscape. Besides their studio work, they captivate audiences with their live performances, highlighting their deep bond as brothers. While they’ve showcased beatboxing skills, it’s their holistic musicianship that defines MAD TWINZ.

When it comes to achievements and shaping electronic music scene, MAD TWINZ have few equals. They have been recognized by the global music scene as true champions of the beatbox genre, with the ability to mimic electronic sounds and instruments and create intricate compositions, they won countless awards, are winners of many national and international beatbox competitions, and champions and outstanding performers at the prestigious sold-out Grand Beatbox Battle in Japan.

With millions of followerson social media across all platforms such as Tik Tok (946K followers), Instagram (1,2 million subscribers), You Tube (554K subscribers), Facebook (14K), over 45K monthy listeners on Spotify, Bilibili (73K subscribers) and Instagram China (68K), they have many most watched viral videos, where they inspire fans around the world.

MAD TWINZ’s innovative approach to beatboxing has pushed the boundaries of what can be achieved with the human voice.

They have wowed audiences worldwide, playing sold out shows and festivals all over the world including Soundstorm Festival in Saudi Arabia, Rampage Festival in the Netherlands, Suara Festival in Bali, Goa Sunsplash Festival in India, German Film Awards, New York Fashion week, and sold-out arena tours in China and have collaborated with famous artists and musicians on various projects.

Over the last decade, the art of beatboxing has experienced a remarkable surge in popularity and creativity. Beatboxers from around the world have pushed the boundaries of what’s possible with just their voices, creating jaw dropping rhythms and melodies that captivate audiences globally.

Overall, easily one of the most amazing and energetic live shows you will see this year.

Mad Twinz @ Instagram

Mad Twinz @ You Tube

Mad Twinz Promo Video

Mad Twinz Live



Fabio & Grooverider & Friends

Fabio & Grooverider are bringing their exclusive “FABIO & GROOVERIDER & FRIENDS” residency concept to the world, with a groundbreaking format, taking audiences on an unprecedented musical journey, redefining the art of collaboration and celebration. The upfront music program features one special guest every month via a rotating cast of the best cutting-edge, Drum and […]

Fabio & Grooverider are bringing their exclusive “FABIO & GROOVERIDER & FRIENDS” residency concept to the world, with a groundbreaking format, taking audiences on an unprecedented musical journey, redefining the art of collaboration and celebration.

The upfront music program features one special guest every month via a rotating cast of the best cutting-edge, Drum and Bass and global Dance Djs, Live Pas and D&B loop station/beatboxers.

The Godfathers of Drum and Bass, Fabio and Grooverider are global dance music icons and legends of modern music who are idolized around the world. Industry heavyweights, fans, and artists regardless of genre will readily respect and praise the ongoing influence of the two.

Arguably one of the most legendary partnerships in music, it’s no surprise that Fabio & Grooverider have an avalanche of accolades, awards, nominations and achievements to their name and were voted as best Djs in the world, they were voted in the top 25 Greatest DJs of all time in a recent Mixmag poll, and saw the pair win the prestigious “Outstanding Contribution” music award at DJ Mag’s Best of British awards.

As well as effectively birthing it, Fabio & Grooverider’s influence in spreading Drum and Bass is far and wide, they have been at the forefront of a genre which just seems to get stronger and more ‘global’ year on year, with household names such as Chase & Status, Wilkinson & Sub Focus smashing the top 40 to pieces. These are just a few names that received their initial exposure from the pair on their 14 Year Award winning show on BBC Radio 1. Once they hit the big commercial radio stations, they once more took Drum and Bass to new heights. The show was crucial in cementing the genre’s longevity around the world.

So, up to the present?  Their unique collaboration with the Outlook Orchestra has quickly become one of the most talked about live shows in Drum & Bass history, and has so far seen them sell out dates at the iconic Royal Festival Hall and across the UK as well as headline sets at Boomtown and We Out Here. Celebrating classic anthems in ways never-before-experienced by artists, musicians, and music-fans alike and sparking the imagination of generations of music-lovers. A loving tribute to the past; with a refreshing twist. Since its formation in 2017, The Outlook Orchestra has grown to be a force in its own right, collaborating with champions of sound system culture from across the globe. Combined, Fabio & Grooverider’s and The Outlook Orchestra audience spans 500,000+ dedicated music fans.

The most technically gifted DJs to get behind a pair of decks, the two legends of Drum and Bass music will play b2b presenting a mix of anthemic tracks and expertly curated sets, unreleased cuts, and classics, joined on stage by Mc Five Alive.

Fabio & Grooverider @ Linktree

Fabio & Grooverider Live



sugarHill

The Sugar Hill Gang

Global music legends, multi-platinum selling artists and one of the most successful – iconic music acts of all time: The Sugarhill Gang

The Sugarhill Gang has been at the forefront of some of the most ground-breaking trends and movements in modern pop culture. The group has been a trendsetter in music, dance and fashion.

The godfathers, the first Hip Hop superstars and one of Hip Hop’s most revelled icons attained superstardom with the hit record “Rappers Delight”. The song is regarded as one of the 100 most important American musical works of the 20th Century and one of t he most recognizable songs in the world. With over 12 million units sold, the group not only scored the very first Hip Hop song but the biggest selling Hip Hop record of all time. It became one of the biggest songs in music history. Rappers Delight was even added to the prestigious National registry at the Library of Congress – a nod to its role in ushering in a brand new genre. “Rappers Delight” was the first Rap song to be played on the radio & TV, exposing millions of people to a new and exciting style of music which originated in the Bronx, becoming one of the biggest hits in music history. It sold 60 000 units daily in 1979 and till this day remains a download hit!

Their song “Apache/Jump on it” brings on the dance craze made popular by Will Smith and PSY- Gangnam Style. With over 80 million streams on Spotify, Apple, I Tunes, Amazon, over 80 million YouTube views, sold out concerts around the world, monthly viral moments on Tik Tok and Instagram for their song “Apache”, the Sugarhill Gang proves to be a favourite amongst millions of fans for all ages.

The Sugarhill Gang’s pioneering work was solely responsible for bringing the then brand-new sound of Hip Hop to mainstream attention, and helping the genre turn into a genuine pop culture phenomenon nationally and around the world. Every rapper since from Jay-Z to Drake owes The Sugarhill Gang a debt.

In the summer of 2009, Wonder Mike, Master Gee, Hendogg and Dj Dynasty released their first song in 25 years with international dance Dj superstar Bob Sinclair called “La La Song,’ which quickly became an uber hit in Europe, charting in many European countries, including France and Italy.

Spending their time touring the world, blessed to share all hit records with millions of people every year, the Sugarhill Gang regularly appears in documentaries, on radio and TV chat shows such as CNN, Jimmy Kimmel, Jimmy Fallon, Conan, MTV, The View with Whoopi Goldberg, BBC, The Late Late Show with Ryan Tubridy (Ireland’s most popular television show), Arte (France), Rtve (National TV Spain), Walla! News (Israel) Don’t Hate the Playaz (ITV UK), The Big Narstie Show (Channel 4, UK) as well as connecting with their legions of followers and fans on stage at the Art of Rap Festival (USA), Singapore Grand Prix, Secret Solstice Festival (Iceland), Sonar (Spain), V Festival (UK), Clockenflap Festival (Hong Kong), Billboard Live (Japan) and many more.



MasterGee

Master Gee – Sugar Hill Gang

Guy Anthony O’Brien commonly known as Master Gee is a multi-platinum recording artist, founder and the voice of the legendary Hip Hop group The Sugarhill Gang.

He is an inaugural class inductee into the Hip Hop Museum Hall of Fame and widely regarded as one of Hip Hop’s pioneering icons. He has been at the forefront of some of the most ground-breaking trends and movements in modern pop culture. He has been a trendsetter in music, dance and fashion.

Master Gee is an internationally acclaimed Hip Hop icon, musician, renowned for his powerful performances and dynamic live shows, podcaster, entrepreneur, highly sought-after public speaker and storyteller, enthusiastic avid golfer, fitness and health expert.

He began his journey with The Sugarhill Gang, one of the most iconic and music acts of al l time. The godfathers, the first Hip Hop superstars and one of Hip Hop’s most reveled icons attained superstardom with the hit record “Rappers Delight”. The song is regarded as one of the 100 most important American musical works of the 20th Century and one of the most recognizable songs in the world. With over 12 million units sold, the group not only scored the very first Hip Hop song but the biggest selling Hip Hop record of all time. It became one of the biggest songs in music history. Rappers Delight was even added to the prestigious National registry at the Library of Congress – a nod to its role in ushering in a brand new genre.

Their song “Apache/Jump on it” brings on the dance craze made popular by Will Smith and PSY- Gangnam Style. With over 80 million streams on Spotify, Apple, I Tunes, Amazon, over 80 million YouTube views, sold out concerts around the world, monthly viral moments on Tik Tok and Instagram for their song “Apache”, the Sugarhill Gang proves to be a favourite amongst millions of fans for all ages.

With international multi-platinum success came world tours, soundtracks, unforgettable performance on the UK’s legendary Top of the Pops, American Bandstand, Soul Train, television and acting (Mario Van Peebles).

That enduring connection between Master Gee and his fans received a dazzling jolt in the form of “La La Song “, in 2009. A global smash for the Sugarhill Gang, it was produced by international super star Dj/producer Bob Sinclar. It quickly became an uber hit overseas, securing “Song of the Year” for many European countries, including Italy – adding another notch to his impressive chart history.

Today we find Master Gee living his best life yet, spending his time touring the world, blessed to share his hit records with millions of people every year, in the studio and in front of the cameras!

Full of positive energy and unstoppable optimism, Master Gee regularly appears in documentaries, on radio and TV chat shows such as CNN, Jimmy Kimmel, Jimmy Fallon, Conan, MTV, The View with Whoopi Goldberg, BBC, The Late Late Show with Ryan Tubridy (Ireland’s most popular television show), Arte (France), Rtve (National TV Spain), Walla! News (Israel), Don’t Hate the Playaz (ITV UK), The Big Narstie Show (Channel 4, UK) as well as connecting with his legions of followers and fans on stage at the Art of Rap Festival (USA), Singapore Grand Prix, Secret Solstice Festival (Iceland), Sonar (Spain), V Festival (UK), Clockenflap Festival (Hong Kong), Billboard Live (Japan) and many more.

Also host of THE SUGARHILL GANG PODCAST out now on Apple Podcast, Spotify and all other platforms. With celebrity guests Big Daddy Kane, Aloe Blacc, Talib Kweli, Dj Cassidy, Bob Sinclair, A Trak and many others.



Agency

Prior to that 2020 our agency was a completely self funded artist booking and management agency from 2011 till 2019, producing and booking 441 successful shows, music and film festivals and 73 exclusive tours in + 30 countries including one Asia tour at the two biggest festivals – Clockenflap Festival (Hong Kong) and Neonlights (Singapore) for iconic US and UK bands such as the Stereo Mcs, rapper/actress Eve, Sugarhill Gang, Rahzel (the Roots), European screening premier of actor Michael Rapaport’s movie „Beats, Rhymes & Life: The Travels of A Tribe Called Quest“ with Q&A and live performance of Phife Dawg (A Tribe Called Quest), Jungle Brothers, Blockhead and many more.

Through utilizing our liaison skills, we secured headlining performances at major festivals and events across Europe and the Far East such as Snowbombing (Austria), Bestival (UK), Sonar (Spain), I love Music (Canary Islands), Pstereo (Norway), Nisville Festival (Serbia), O Marisquino (Spain), Metropolis (Ireland), Funk Soul Weekender (UK), Infusion We Are 9 (Dubai), Het Groot Verloof (Belgium), Street Mode (Greece), Barby (Israel) Uprising (Slovakia) and many more.

In addition we were working with large brands such as Red Bull, Volvo, LRG, Hennessy, Universal, Red Cross, Aids Life and many more on various major events, tours and sponsoring and record label deals with iconic artists with international sales and chart positions.