Daily Operation is an artist management and boutique booking agency that serves highly acclaimed international artists in Europe and other markets in the world that aims exclusive projects and concepts to provide high quality branding and business affairs for our clients.

Daily Operation is thrilled to present the screening of Prince’s cult classic Purple Rain followed by an exclusive Q&A and Dj live set by the incredible, style icon, and barrier breaking goddess, Prince’s very own official tour DJ, Rashida from Los Angeles.

Dj Rashida is celebrating the life and musical legacy of Prince, spinning nothing but Prince all night long: classics to unknown gems to exclusive edits, B-sides, unreleased tracks, party starters and more.

Purple Rain has been upgraded to 4K with remastered audio in 2024

Purple Rain: Purple Rain is a 1984 American rock musical drama film directed by Albert Magnoli and written by Magnoli and William Blinn, in which Prince makes his film debut. The film was a phenomenal success, becoming the 10th biggest film of 1984 and grossing almost seventy million dollars at the box office. The press gave mostly favorable reviews sometimes billing it “the finest rock movie ever made”. It earned Prince an Academy Award for Best original Score. The Purple Rain soundtrackis Prince’s most iconic album. „Purple Rain“ was the biggest song in 1984. It was the most commercially and culturally impactful release of his career, and coupled with the film of the same name, making Prince a global superstar and a pop culture phenomenon. By the end of 1985, Purple Rain had received two Grammys, three American Music Awards, two Brit Awards, and an Academy Award for Best Original Song Score, and the album remained at No. 1 on the Billboard 200 for 24 weeks (August 4, 1984, to January 18, 1985), and in the top 10 for 32 weeks, selling over 25 million copies worldwide.

Q&A and Dj set: DJ RASHIDA (Prince’s official Tour Dj) is one of the most influential DJs in the industry, seamlessly blending hip-hop, soul, funk, dancehall, and house to create unforgettable experiences worldwide. She toured the world with the legendary Prince as his official tour Dj for over a decade, spinning at his iconic parties, tours and concerts. She’s a bonafide party rocker with a royal seal of approval.

Rashida crossed the globe touring with Grammy winning & nominated artists Kelis, Cee-Lo Green, Janelle Monae and Pharrell Williams & collaborating with her most beloved artists like Prince & Erykah Badu. She was also the official tour Dj for Bruno Mars’s 24k Magic World tour (US, Europe & Africa). She was the house DJ on MTV’s America’s Best Dance Crew as well as on The Arsenio Hall Show revival, often playing herself on television shows (Real House Husbands of Hollywood etc) & also making cameos in music videos for Prince’s “Black Sweat,” “Finesse” by Bruno Mars and Cardie B and “EZ Up” by Slum Village.

She’s frequently found spinning for a bevy of corporate & creative clients such as Netflix, the Oscars & the GRAMMY museum, amongst others. Her flawless presence and killer mixes have made her a sought-after DJ in the entertainment industry and worked with prolific artists, celebrities and icons such as President Barack Obama, Jay Z, Oprah, Jane Fonda, Stevie Wonder, Spike Lee, Michael Jordan, Jennifer Lopez and has showcased her skills at the Billboard, Brit, and American Music Awards.

Acclaimed not only for her DJ skills, but also as a cultural influencer and fashionista, Rashida has been featured in Vogue Italia, Essence, Vibe, The Source, Flaunt, Remix, Dazed & Confused, Nike, Adidas, Apple, LVMH, Vans, Fendi, and many more.

In Cooperation with Think Media Studios, DAILY OPERATION is proud to present the European premiere screening of HOLLIS – A CREW – A KINGDOM –  CULTURE. The documentary features the likes Run Dmc, LL Cool J, Ja Rule, A Tribe Called Quest, Questlove, Rakim, Big Daddy Kane, Chuck D (Public Enemy), Lyor Cohen (You Tube’s global head of music), Pete Rock and Cl Smooth, Mario Caldato JR (Beastie Boys) and many more. Followed by an exclusive live conversation and Dj live set, executive director and one of the stars of the movie: Dj Hurricane (Beastie Boys).

A rare one night only conversation and Dj Set with DJ HURRICANE (Beastie Boys)

HOLLIS – A CREW. A KINGDOM. A CULTURE documentary: From the streets to musical history: Never been told stories of one of the most influential Rap groups in the history of music which all started in Hollis – Queens New York: RUN DMC. Their influence on culture shattered racial barriers, making them international stars and fashion leaders of the 80s featuring their height of their fame: touring the world, appearing on MTV (first Hip Hop act), playing Live Aid and scoring hit after hit with My Adidas, It’s Tricky and It’s Like That. But they make clear that, Jay aside. Their song Walk this Way, produced by Rick Rubin, helped Aerosmith to revitalize their career in 80s, released on Run Dmcs 1986 album Raising Hell. The song was a touchstone for the new musical subgenre of Rock and Rap, the melding of Rock and Hip Hop. It became the first cross over Rap song. They just did not make music they made history.

The documentary tells the story of when Hip Hop began and took off in the mainstream, and the artists and pioneers such as Run Dmc, Ja Rule from Hollis – Queens New York that changed music and pop culture.

Q&A and Dj Performance: DJ Hurricane is the DJ behind the Beastie Boys, who toured the world with them from 1986 till 1998 during their iconic album releases Licensed to Ill, Pauls Boutique, Check Your Head and Ill Communication. The Beastie Boys conquered the music world and became one of the most ambitious and influential acts of the 80s, 90s and 2000s and sold more than 40 million records worldwide. They are the biggest-selling rap group since Billboard began recording sales in 1991. In 2012, they became the third rap group to be inducted into the Rock and Roll Hall of Fame.

Hollis - A Crew - A Kingdom - A Culture Presentation

Daily Operation is thrilled to present the 4K screening tour of Charlie Ahearn’s WILD STYLE, the first and greatest Hip Hop movie of all time, followed by a discussion and live performance with one of the most influential pioneers, founding fathers of Hip Hop and star of the movie and soundtrack: GRANDMASTER CAZ

Wild Style Movie: Universally hailed as the first Hip Hop movie, Wild Style captures New York’s 1981 Hip Hop culture and several prominent figures including Grandmaster Caz and his group The Cold Crush Brothers, Busy Bee, Fab Five Freddy, Grandmaster Flash, Rock Steady Crew, and the inventor of the Scratch: Grand Wizzard Theodore. The GENESIS of Hip Hop movies whose influence cannot be underestimated and hailed as the most inspirational Hip Hop movie of all time. “Wild Style” immortalizes the birth of the underground Hip Hop scene about to explode around the world, changing the face of music, fashion, art and the way of life forever.

Q&A and Live Performance: Grandmaster Caz is bringing his timeless hits and show to Europe for the very first time in over 30 years. Grandmaster Caz is one of the most influential figures in Hip Hop history with multi-platinum hits and countless chart-topping tracks including the hit single “Downtown” with Grammy Award Winning duo Macklemore & Lewis. Living legend, the first best Mc, the original architect, founding father, writer of Big Bank Hank’s raps on the first Hip Hop song and seminal Sugar Hill Gang’s hit record “Rappers Delight”, who inspired and influenced everyone from Will Smith to Jay Z and Nas. His Casanova Fly persona is prominently featured in the Netflix hit Tv series “The Get Down”. Grandmaster Caz helped Hip Hop to become the dominant international force it is today, ushered in the foundational flow of braggadocio Hip-Hop.

Wild Style 4K Tour Presentation

Wild Style 4K Trailer

Wild Style Tour Recap Video

He is an inaugural class inductee into the Hip Hop Museum Hall of Fame and widely regarded as one of Hip Hop’s pioneering icons. He has been at the forefront of some of the most ground-breaking trends and movements in modern pop culture. He has been a trendsetter in music, dance and fashion.

Master Gee is an internationally acclaimed Hip Hop icon, musician, renowned for his powerful performances and dynamic live shows, podcaster, entrepreneur, highly sought-after public speaker and storyteller, enthusiastic avid golfer, fitness and health expert.

He began his journey with The Sugarhill Gang, one of the most iconic and music acts of al l time. The godfathers, the first Hip Hop superstars and one of Hip Hop’s most reveled icons attained superstardom with the hit record “Rappers Delight”. The song is regarded as one of the 100 most important American musical works of the 20th Century and one of the most recognizable songs in the world. With over 12 million units sold, the group not only scored the very first Hip Hop song but the biggest selling Hip Hop record of all time. It became one of the biggest songs in music history. Rappers Delight was even added to the prestigious National registry at the Library of Congress – a nod to its role in ushering in a brand new genre.

Their song “Apache/Jump on it” brings on the dance craze made popular by Will Smith and PSY- Gangnam Style. With over 80 million streams on Spotify, Apple, I Tunes, Amazon, over 80 million YouTube views, sold out concerts around the world, monthly viral moments on Tik Tok and Instagram for their song “Apache”, the Sugarhill Gang proves to be a favourite amongst millions of fans for all ages.

With international multi-platinum success came world tours, soundtracks, unforgettable performance on the UK’s legendary Top of the Pops, American Bandstand, Soul Train, television and acting (Mario Van Peebles).

That enduring connection between Master Gee and his fans received a dazzling jolt in the form of “La La Song “, in 2009. A global smash for the Sugarhill Gang, it was produced by international super star Dj/producer Bob Sinclar. It quickly became an uber hit overseas, securing “Song of the Year” for many European countries, including Italy – adding another notch to his impressive chart history.

Today we find Master Gee living his best life yet, spending his time touring the world, blessed to share his hit records with millions of people every year, in the studio and in front of the cameras!

Full of positive energy and unstoppable optimism, Master Gee regularly appears in documentaries, on radio and TV chat shows such as CNN, Jimmy Kimmel, Jimmy Fallon, Conan, MTV, The View with Whoopi Goldberg, BBC, The Late Late Show with Ryan Tubridy (Ireland’s most popular television show), Arte (France), Rtve (National TV Spain), Walla! News (Israel), Don’t Hate the Playaz (ITV UK), The Big Narstie Show (Channel 4, UK) as well as connecting with his legions of followers and fans on stage at the Art of Rap Festival (USA), Singapore Grand Prix, Secret Solstice Festival (Iceland), Sonar (Spain), V Festival (UK), Clockenflap Festival (Hong Kong), Billboard Live (Japan) and many more.

Also host of THE SUGARHILL GANG PODCAST out now on Apple Podcast, Spotify and all other platforms. With celebrity guests Big Daddy Kane, Aloe Blacc, Talib Kweli, Dj Cassidy, Bob Sinclair, A Trak and many others.